Food Forward Awarded Top PSA Honor
2.9.17 Video contest created by CEC and UN campaign Make #NotWasting Food a Way of Life names Food Forward PSA the winner for United States
Food Forward was honored to be recognized by the Commission for Environmental Cooperation (CEC) and the UN Environment North America office in a Make #NotWasting Food a Way of Life video contest. Out of 40 submissions, Food Forward (foodforward.org) was named the United States winner for an illustrated PSA created by Founder/Executive Director, Rick Nahmias, and Animator Bruce Woodside. Other winning entries included Zero Waste Market in Canada and Grupo Ambiental Ola Verde – Instituto Tecnológico de Colima in Mexico.
This winning PSA came to fruition in Spring 2016 when Laemmle Theaters invited Food Forward to share its mission of harvesting food, fighting hunger, and building community on the big screen. The idea of an animated PSA highlighting Food Forward’s work to combat hunger and food waste in Southern California was conceived by Nahmias and made a reality by the talented Woodside. Also contributing to the PSA’s creation were Wayne Lewis who narrated, and Christopher Hatfield who recorded and mixed the sound.
All three videos that were recognized by the CEC and UN Environment North America office demonstrate innovative, impactful, and effective approaches to reducing food waste and loss. Representatives from each winning organization have been invited to participate in the inaugural North American Workshop on Food Waste Reduction and Recovery in Toronto, Canada from February 28 – March 2, 2017.
Nahmias, who will be attending the conference on Food Forward’s behalf, said, “Food Forward is grateful to the Commission for Environmental Cooperation and UN Environment office for this award. It’s so heartening to see our model of high impact & volunteer-powered produce recovery get such wide an important validation. The collaboration with animator Bruce Woodside and others involved was such a creative an enjoyable process, and we look forward to continuing to spread the message that hunger is not a supply problem – but rather a distribution problem – and one we can all help solve.”
Food Forward has been fighting hunger and food waste across Southern California since 2009. The organization has three food recovery programs that connect surplus fresh produce from backyard fruit trees, public orchards, farmers markets, and the Los Angeles Wholesale Produce Market to agencies serving those in need. To date, Food Forward has recovered over 30 million pounds of fresh produce, all of which has been donated, free of charge, to 530 hunger relief agencies across 8 counties in Southern California. In 2016, Food Forward was recognized as a National Award Winner for Innovation in the EPA’s Food Recovery Challenge.
View Food Forward’s PSA here.